01234567891
012345678901234567890
%0
L
o
a
d
i
n
g
,
p
l
e
a
s
e
w
a
i
t
.
.

Dread Agency — Visual Identity

Branding

Dread
Agency
has
entered
the
market
as
the
pioneering
creative
branding
agency
in
the
CCI
sector
across
MENA.
We
excel
at
helping
brands
stand
out
in
this
competitive
landscape
with
unique,
memorable
visual
identities
and
strategic
brand
consultancy.
Our
trend-setting
research
keeps
clients
ahead
of
the
curve,
ensuring
they
remain
relevant
and
innovative.

Introduction

At
Dread,
we
believe
in
the
power
of
imagination
to
create
standout
solutions
that
inspire
people
and
engage
audiences.
We
aim
to
excel,
positioning
ourselves
as
market
leaders
and
leaving
a
lasting
legacy.
This
case
study
showcases
the
development
of
our
own
visual
brand
identity,
reflecting
our
values,
vision,
and
expertise.

T
h
e
C
h
a
l
l
e
n
g
e

As
a
leading
creative
branding
agency,
our
visual
identity
needed
to
be
bold,
innovative,
and
reflective
of
our
unique
business
model
and
approach.
We
aimed
to
create
an
identity
that
would
resonate
with
our
diverse
audience
and
position
Dread
Agency
as
a
pioneer
in
the
Creative
and
Cultural
Industries
(CCI)
in
the
MENA
region.

O
u
r
A
p
p
r
o
a
c
h

1.
Internal
Discovery
and
ResearchWe
began
with
an
introspective
look
at
our
core
values,
mission,
and
vision.
This
involved
gathering
insights
from
our
team,
understanding
industry
trends,
and
analyzing
our
market
position.
Our
objective
was
to
create
a
visual
identity
that
truly
represented
who
we
are
and
where
we
aim
to
go.

2.
Concept
DevelopmentLeveraging
the
insights
gained,
we
developed
several
creative
concepts
that
encapsulated
our
brand
essence.
Each
concept
aimed
to
capture
our
dynamic
spirit,
innovative
approach,
and
commitment
to
excellence.
After
internal
reviews
and
feedback,
we
selected
the
"Ignite
Power"
concept
for
its
vibrant
and
powerful
visual
style.

3.
Design
ExecutionOur
talented
designers
brought
the
"Ignite
Power"
concept
to
life.
This
included
crafting
a
distinctive
logo,
selecting
a
bold
color
palette,
and
choosing
modern
typography.
Every
element
was
designed
to
work
together
seamlessly,
creating
a
cohesive
and
compelling
visual
identity.

4.
ImplementationWe
created
comprehensive
brand
guidelines
to
ensure
the
consistent
application
of
our
new
visual
identity
across
all
touchpoints.
This
encompassed
everything
from
business
cards
and
stationery
to
digital
assets
and
marketing
materials,
ensuring
a
unified
brand
presence.

Dread
Agency
-
The
Power
of
Our
Brand

T
h
e
C
o
n
c
e
p
t
:
I
g
n
i
t
e
P
o
w
e
r

The
"Ignite
Power"
concept
was
chosen
to
reflect
our
dynamic
and
energetic
approach
to
branding.
It
symbolizes
our
ability
to
spark
creativity
and
drive
change
in
the
industry.
The
visual
elements
were
designed
to
evoke
a
sense
of
power,
innovation,
and
forward-thinking,
capturing
the
essence
of
Dread
Agency.

I
m
p
l
e
m
e
n
t
a
t
i
o
n

Our
new
visual
identity
was
rolled
out
across
all
platforms,
including
our
website,
social
media,
marketing
materials,
PR
material,
and
office
stationery.
This
ensured
a
consistent
and
impactful
brand
experience
for
all
our
stakeholders.

T
h
e
I
m
p
a
c
t

The
launch
of
our
new
visual
identity
has
been
met
with
enthusiasm
from
both
our
team
and
our
audience.
It
has
successfully
positioned
Dread
Agency
as
a
leader
in
the
CCI
sector,
enhancing
our
brand
presence
and
market
performance.
The
bold
and
imaginative
visuals
resonate
deeply
with
our
audience,
reinforcing
our
reputation
as
innovators
in
the
industry.