Tag: Visual Identity

PayPal’s recent brand refresh, crafted in collaboration with Pentagram, marks a bold shift towards sophistication and modernity. With a striking black wordmark and a custom typeface, this rebranding offers valuable insights for startups, VCs, and entertainment brands eager to stand out. Discover how redefining your color palette, embracing custom typography, and incorporating motion graphics can elevate your brand identity. Learn from PayPal’s strategic alignment with its mission and how a purposeful refresh can resonate with your audience. Ready to redefine your visual identity? Dive into the strategies that can transform your brand presence!

Customers don’t just buy your competitors’ products. They buy the feeling their brand gives them. That’s why branding is more than just a nice logo or website—it’s the perception and experience people associate with your business.  If your brand doesn’t stand out or evoke the right feeling, you risk blending in with everyone else. Here’s […]